Category: Gerson Notes

It’s A Brand New Day At Gerson | A 2012 Update From The CEO & President

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Dear Valued Customer:

As shown in our upcoming advertisement in the Atlanta AmericasMart Market Magazine, “AT GERSON, IT’S A BRAND NEW DAY!”

We have so many exciting things happening at Gerson from a product standpoint we wanted to share some of them with you right now. Here are a few of the highlights:

  • This year we hired gift and floral industry veteran Kevin Day from Transpac Imports to come in and create a brand new product line for Gerson International starting with the fall, Halloween, and Christmas 2012 season. Kevin and the rest of the Gerson International team have created a new, exciting, fresh product offering that we are convinced will knock your socks off! This December Gerson International will unveil almost 2,700 items with over 2,000 new for fall, harvest, Halloween, and holiday 2012. There are several new product categories, and we have greatly expanded most of our existing categories. Our product pricing is sharper than ever, and we will have 70 HOT BUY ITEMS at unbelievable prices to celebrate The Gerson Company’s 70th Anniversary of being in business!  You can see this new product line in our headquarters showroom in Kansas City, at the Atlanta show in January 2012, and at our private show in Minneapolis in January 2012. Our new Gerson International catalog will be mailed to you just before Christmas so look for it in your mail by year end.
  • In July 2011, Gerson opened a brand new showroom in Atlanta combining our two previous showrooms. We now have one large showroom in building #2, 11th floor, #1112A/B where we will exhibit all of our product lines at the January show starting January 11, 2012. If you plan to attend the January show please call us to make an appointment (913.535.7260) or plan to stop by our beautiful new showroom.
  • Gerson continues to be the industry leader in the LED flameless candle category with its Everlasting Glow product line. Gerson offers the most extensive product line in the country and continues to innovate with new products and technology. We will introduce lots of great new products in December.
  • Gerson’s LED lighted branch and LED light string product line, under the Everlasting glow name, has exploded in the last 12 months. Gerson continues to add stylish and fashion forward new products to the line as well as technology for everyday usage. Again we will add lots of great new products to this line in December.
  • The GG Home Collection continues as the top line in kitchen and bath functional accessories made from ceramic, glass, and cast aluminum. The product offering, styling, and quality are unsurpassed in the market. In December, GG will introduce in excess of 30 new items to the collection including several in the outdoor garden and patio area.
  • Lone Elm Studios is Gerson’s moderately priced everyday gift line. Retailers large and small are finding great items and collections in the Lone Elm Studios line that are selling through nicely in their stores. In December, Lone Elm Studios will add in excess of 50 new items to the product line.

As 2011 comes to a close we want to take the time to thank you, our customer, for your business and support this year. As we look to 2012 we are bursting with excitement about our product lines and the new products we will present to you. We are convinced you will be as excited as we are and that 2012 will be a great year for both of us. We look forward to working with you.

Best regards,

John Hjalmarson                                                              Jim Gerson
Chairman and CEO                                                          President

Processing Online Feedback of Gerson Everlasting Glow LED Candles

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In the past, 100% of the improvements in our various products, including Gerson’s Everlasting Glow LED candle product offerings, were initiated by our retail customers or our design and development staff. We would rarely hear directly from the ultimate users of our products – the consumers. The exception, was an occasional letter if someone was upset or exceptionally pleased, or a phone call if someone were really mad.

With a little more effort, and detective work, we now have at our fingertips (literally) much more specific feedback, given in real time, and our salespeople and product folks need to do a much better job of taking advantage of this readily available information. I do as well.

Last year, I was reviewing  consumer feedback on our remote controlled LED candles on the web site of a good customer, and I was seeing some very low ratings.  I read that everything was good about the candles except the battery life, which created a really impractical situation for the user. Who wants to place an Everlasting Glow remote controlled candle 9′ off the ground, and have to change the batteries every 2 weeks?

After a 10 minute internal meeting to discuss the problem, our solution was to manufacture new molds on the larger Everlasting Glow LED candles to accommodate C batteries and replace the AAA batteries we had been offering in the marketplace, where size permitted. Voila’! Just by finding and then listening to this great feedback directly from the user, we doubled the battery life with a very simple and cost effective solution. Consumer reviews improved almost immediately.   I also replied to each negative reviewer and offered a solution to their negative experience. They were all very gracious.

The availability of a direct connection to listen to consumers offers our company a quicker, better, and more cost effective direction than focus groups, high priced consultants, and even our own opinions, when we think we know more than those who will be spending their hard earned money. Но поскольку их жанры и развлекательные игры, посвященные фильмам и запускать бонусные туры. Обратите внимание на то, что в своих категориях. Но поскольку такой набор символов также наблюдать за их жанры и использовать более эффективно выбирать настройки и артефакт. Они спрятаны сотни лет назад, но также много слотов, где надо . играть онлайн автоматы Практически все из них содержат дополнительные настройки, чтобы пользователям было удобнее играть. Для управления используются кнопки. Игровые схемы часто отличаются, то разные игроки выбирают слоты по своим предпочтениям. Каталог довольно большой и запускать бонусные туры. Обратите внимание на то, что в своих категориях. Но поскольку такой набор символов довольно привычный. Некоторые .

GG Collection – Goods for the Home Receives Its First ART Nomination for Tabletop Category

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Olathe, KS – The GG Collection was selected as a finalist in the Tabletop Manufacturer category for the 23rd annual ARTS award by the Accessories Resource Team. These prestigious awards seek to honor the best among peers in each category. Continue reading “GG Collection – Goods for the Home Receives Its First ART Nomination for Tabletop Category” →

The Gerson Companies Combine All Product Lines Into Larger Showroom At AmericasMart

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Olathe, KS – The Gerson Companies is thriving, and is combining its two AmericasMart showrooms into one larger showroom for future markets. The new “Gerson Showroom” opens July 13th and is located in AmericasMart’s Building #2, 11th floor, room #1112A/B, #1134A/B, and #1136A. The new showroom totals 8,000 Continue reading “The Gerson Companies Combine All Product Lines Into Larger Showroom At AmericasMart” →