Spring and Summer 2018 Draws to a Close
We are just finishing up our Spring and Summer 2018 Gerson International seasonal program, and it’s a good time to begin reflecting on the results. First, and most importantly, thank you to all our customers for having the faith in Gerson to supply your inventory for the coming season!
We do not know our final sales numbers yet, but it looks to be very positive. Our overall sales will be up, and orders received by customer compared to the year prior looks very good as well, which is a metric we watch very closely. I was very proud of our seasonal product offering and pricing for Spring and Summer 2018, and we were given credit for this by our repeat customers and the many new retailers who joined our family this year. We have been working hard to improve our customer experience, which I believe also helped our numbers for the season. Though we still have improvements to make, I am encouraged by our customer feedback.
An initiative of The Gerson Company this year is to improve communication with company associates and with our customers, and our company blog is a great way for me to personally connect with all of the Gerson family. I would love to hear back from anyone who might feel passionate about the subjects I address, or would like to suggest interesting topics you want more information about.
Even with all the changes our industry is going through, at the end of the day, this is still a people business. We want those connected to us to feel good about our company, and this blog will hopefully help by providing a little more insight into our thinking and company direction.
My contact information can be found below, and I look forward to hearing any feedback and ideas that will lead to a stronger partnership with us.
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