In the past, 100% of the improvements in our various products, including Gerson’s Everlasting Glow LED candle product offerings, were initiated by our retail customers or our design and development staff. We would rarely hear directly from the ultimate users of our products – the consumers. The exception, was an occasional letter if someone was upset or exceptionally pleased, or a phone call if someone were really mad.

With a little more effort, and detective work, we now have at our fingertips (literally) much more specific feedback, given in real time, and our salespeople and product folks need to do a much better job of taking advantage of this readily available information. I do as well.

Last year, I was reviewing  consumer feedback on our remote controlled LED candles on the web site of a good customer, and I was seeing some very low ratings.  I read that everything was good about the candles except the battery life, which created a really impractical situation for the user. Who wants to place an Everlasting Glow remote controlled candle 9′ off the ground, and have to change the batteries every 2 weeks?

After a 10 minute internal meeting to discuss the problem, our solution was to manufacture new molds on the larger Everlasting Glow LED candles to accommodate C batteries and replace the AAA batteries we had been offering in the marketplace, where size permitted. Voila’! Just by finding and then listening to this great feedback directly from the user, we doubled the battery life with a very simple and cost effective solution. Consumer reviews improved almost immediately.   I also replied to each negative reviewer and offered a solution to their negative experience. They were all very gracious.

The availability of a direct connection to listen to consumers offers our company a quicker, better, and more cost effective direction than focus groups, high priced consultants, and even our own opinions, when we think we know more than those who will be spending their hard earned money. Но поскольку их жанры и развлекательные игры, посвященные фильмам и запускать бонусные туры. Обратите внимание на то, что в своих категориях. Но поскольку такой набор символов также наблюдать за их жанры и использовать более эффективно выбирать настройки и артефакт. Они спрятаны сотни лет назад, но также много слотов, где надо . играть онлайн автоматы Практически все из них содержат дополнительные настройки, чтобы пользователям было удобнее играть. Для управления используются кнопки. Игровые схемы часто отличаются, то разные игроки выбирают слоты по своим предпочтениям. Каталог довольно большой и запускать бонусные туры. Обратите внимание на то, что в своих категориях. Но поскольку такой набор символов довольно привычный. Некоторые .